Compl-heat’s aim is to provide their customers with the highest quality plumbing, boiler repair and central heating installation services at competitive rates in Birmingham and the surrounding area. They asked us to design a responsive website and to improve SEO performance in order to drive organic traffic and increase conversions. They wanted their site to offer user friendly navigation which would provide easier and smoother browsing. We approached this assignment with our thoughts focused on modernist design, content strategy and easy layouts. We employed brand storytelling throughout the site and together with the cleaner navigation it provides a great showcase for their services and drives conversion at a higher rate.