Have you been struggling to get more visitors, improve email signups or get more leads? One reason could be a higher bounce rate. In other words, visitors on your landing page that ‘bounce off’ before you get a chance to convert them. When you see a high bounce rate, it probably means your website needs […]
Category: Digital Marketing
The Role of a Digital Agency
In the past, people working within the marketing profession would be divided into distinct categories. Now with the emergence of the digital agency, skill sets often crossover between designers and those with technical web-based skills. This allows digital agencies to be able to provide marketing strategy, inspirational and effective design and web-based development for business. […]
Google & Facebook – Artificial Intelligence is changing the digital search experience
Search engines have become an integral part of almost every day life and giants like Google & Microsoft are continuously investing in their search engines to make search results more accurate and convenient for users. Google in particular is continuously adding new features and improving the search algorithms. When filtering results across this wide network, […]
Ensure your website allows Googlebots in as Google updates its smartphone user-agent
On a recent blog Google announced that from April 18, 2016 we will be updating its smartphone user agent Googlebot crawler to Android from iPhone. Google said it should have no impact on websites but if one is worried they should check their website with the Fetch and Render Tool in the Search Console. Google […]
Don’t Be Surprised When Search Console Data Doesn’t Match The Data Of Another SEO Tools?
Yes, it happens when we compare the Search Console data with other seo tools data. Many of our clients had asked us in past that why their Search Console data doesn’t match the data from the rest of the SEO tools that we use to analyse the website traffic, impressions and more? If you too […]
How To Link Your Webmaster Tool To Google Analytics Account?
One can link their Google Analytics profile to the Webmaster tool when both are linked to the same account. Linking both of the accounts will enable you to access more analytics features like: […]