5 core elements of website design

There are many website builder packages advertised online and on TV but have you ever wondered about the main elements that make up a website design? The idea of putting together a DIY website in your living room in Solihull might seem simple, but five core elements merge within web design to deliver the best experience possible when you visit a website. Each aspect is as important in its own right, and unless it has the proper development to the required standard, the whole website performance will suffer. We will delve into the principle components below and explore the different roles they play.

The use of content

It isn’t possible to overstate the role that content plays in website design. Even the sleekest website will disappoint visitors if the content lacks vitality or any consistency. For a developer on a web design project, one of the primary considerations should be creating engaging content, be it written, visual, or audio. Creating content with a powerful value proposition for visitors will keep them on the site for longer, increase conversion rates and keep them coming back. Regularly updating and providing fresh content also helps enormously with SEO and improving a websites organic search rankings.

Usability in web design is a primary focus

One of the main reasons people click off a website is that they can’t find the page they want. If you came to a website looking for fertiliser for your Solihull allotment, and all you could see was compost, you would quickly become frustrated and leave. The most user-friendly websites are intuitive, easily navigable and available to use on all media devices. Users should be able to access any part of the website from any page within and perform actions with the fewest clicks possible. In web design, developers will try to predict the thought process of a typical visitor to the site and base the usability around those assumptions.

SEO

Ensuring that potential customers can find your website is paramount and is achievable via several well-established SEO strategies. Content forms part of this, such as keyword research and placement, but other factors, including indexing using title pages and descriptions, analysing and tracking user activity and more, all play a part in page ranking via specific search results. Lacking a complete understanding of how search engines calculate organic search results means you can’t know the precise variables which control the outcome, but following the core SEO strategies will give you the best chance of success.

Visual appeal

Any contemporary website must be aesthetically appealing and use visual techniques that impress the user without affecting functionality. The only consideration with stunning visuals is to ensure that you don’t compromise your brand identity in any way. Encouraging a consistent approach within visual web design is an excellent way to establish brand awareness and trust.

Engagement

As well as captivating content, website design can incorporate your social media platforms into the website to maximise engagement with your audience, leading them to stay on the site longer and more likely to generate a lead or sale. It’s important to remember that you need to provide as much value to your site’s visitors as possible, as the competition online is fierce.

If you own a business in Solihull and would like a free consultation to discuss how Koenig Web Design can increase and improve your online presence, contact us today.