The elements of website brand building

If you’re a budding entrepreneur looking to unite your new brand with a website, there is several website design factors that you need to consider. Building a consistent brand on your website is what will help attract and retain customers. Every element of the site, from fonts to colours, will have an impact on the customers’ experience.

Colour theory

Each colour has a unique emotional impact on individuals and how your website combines those primary and secondary brand colours will affect how the user experiences and engages with it. If you use a web designer, then they will be able to explain how a users attention will instinctively drift towards headlines, illustrations and background images – and that this is where your colour scheme will have the most effect.

Allow for whitespace

A website saturated with stimuli can have the effect of overwhelming customers and leaving them unsure as to what your brand identity is. Allowing for whitespace gives people the breathing room to absorb the information you’re communicating in a more meaningful way. Creating the right balance between content, colour and whitespace is an essential element of web design. For example, the Birmingham City Council website combines a limited colour code with ample whitespace to deliver a clear message.

Use clear fonts

The key to maintaining your brand is consistency, and this is no different when it comes to choosing fonts for your site. The optimum is to select two fonts, a primary and secondary that complements one another to deliver a uniform look that still exudes personality. A web designer will be able to run you through a selection of fonts to find the ones suitable for your brand.

When you have finalised these elements of website design, you can begin to add the content and images that will engage your customers. If you own a business in Birmingham and you would like an informal chat about building a website, then contact us through our website or call us.